Add a comment | Wednesday, December 2, 2009
The Corcoran Group Inc. is the latest real estate brokerage to launch its own iPhone application, which the company is promoting not only online but in print advertisements in newspapers, magazines and phone kiosks around New York City.
Corcoran, which is owned and operated by Realogy Corp. subsidiary NRT LLC, hired Swedish artist Kari Modin to draw up seven pop-art posters “imbued … with a groovy feeling befitting such cool technology,” the company said.
Corcoran’s iPhone app can use the smart phone’s Global Positioning System (GPS) satellite capabilities to display apartments, condos and open houses near the user’s location.
It also allows for customized searches, displaying full screen photos of properties listed for sale or rent with Corcoran. Users can choose to be notified of new listings and open houses, and the app will also deliver information about local restaurants, nightlife and shopping.
I still can’t search the local MLS though….If only I had millions of $!
